To be or not to be in the spotlight of the media, that is the question. We got the answer. The advantages of focusing on public relations and create positive media interest are plentiful.
Positive media coverage gives knowledge, credibility and a good image. Negative publicity, however, can damage both the big, listed company and the small, family-owned enterprise. A good image in the media is all about preparation, initiative, honest business and controlled openness. And of course, a stress-tested plan and staff to defend your good name in public. PR is useful both at the company, case and product level and integrates well with various other tools of communication.
What can we do?
Image strategy, crisis communication, media communication, media training, marketing, PR, events, newsletters, publications, internal communication, qualitative and quantitative analysis, measure outcome etc.
Public relations cases
Onfone, Nyreforeningen, Tekniq, Akademimerkonomerne, CAU, Psoriasis Foreningen, Fjernvarmen